A group of 30 men and women from the Rotary Club of Traverse Bay Twilight in Traverse City have built a program that reaches parents of newborn babies which is making a lifetime of difference for the children of their region.  Born to Read is the signature project of the Rotary Club of Traverse Bay Twilight in Traverse City, Michigan.  Its mission is to promote early literacy by spreading the word about the importance of reading, talking, and singing with children every day starting from birth.